Meet Bill Fackelman
Founder, BoostFrame · Co-founder & CTO, BFEAI
I help small business owners stop drowning in day-to-day work so they can focus on the things that actually grow the business. On the engineering side, I lead AI SaaS deployment as co-founder and CTO of Be Found Everywhere.
How I got here
I started in automation because I needed it for myself.
Before BoostFrame, I ran a small ecommerce store as the only employee — owner, operator, salesperson, marketer, support, all of it. The only way to keep moving was to automate what I could: inventory upkeep, email marketing, social media. The hours I got back went straight into the work only I could do.
That experience turned into my first client. I built them a RAG chatbot, content automation for their blog and copy, and a system to keep their website current without manual upkeep. Same pattern, different company. From there: BoostFrame.
I now work both ends of the spectrum. Small service businesses that need 10–40 hours a week of owner time back. And funded AI SaaS startups that need senior engineering before they’re ready for a full-time CTO. The discipline is the same in both cases: scope what holds up, ship the smallest version, expand from there.
What I’m known for
Technical depth
- No-code-to-real-code migrations — when Zapier, Make, or Airtable hits its ceiling, deciding what to keep and what to rebuild as real code
- Multi-tenant Supabase with row-level security
- Stripe integration: idempotent webhooks, credit ledgers, revenue reconciliation done right the first time
- SSO and authentication architecture across multi-app platforms
- AI SaaS deployment — the full operations stack: cost tracking, observability, error handling, all built before usage demands it
How I work
- Bringing technical decisions down to a base level. The founder, the operator, and the engineer should all be able to hold the same conversation about what we’re building.
- Pushing back early when something isn’t going to hold up. Most messes I clean up started with a "yes" that should have been "let’s think about this."
- Boring tech on purpose. The smallest version that holds up under load.
Credentials
- B.S. in Electrical and Computer Engineering, Rutgers University
- Co-founder and CTO, Be Found Everywhere, Inc. (BFEAI) — a 7-app multi-tenant AI SaaS platform shipping in production today
- Working with AI in a professional capacity since 2024; AI consulting since 2025
- Owner-operator of a small ecommerce business before BoostFrame — where the automation work started, on my own behalf
Where I work
I’m based in Oaklyn, NJ — Camden County, in the Philadelphia metro. Most engagements are remote, but I’m happy to do on-site or hybrid work anywhere in the NJ / Philly area when it makes sense.